“Customers who place a prepaid order on from the participating Domino’s location can choose to have their pizza delivered by Nuro’s R2 robot – the first completely self-driving, occupantless on-road vehicle with a regulatory approval by the U.S.
“Domino’s and Nuro have officially launched the world’s first fully autonomous pizza delivery service to select customers in Houston,” the website said. They anticipate the testing phase in the Houston market will help them learn the best ways to use self-driving technology in the pizza delivery business, the website continues.
“However, after 35 years of practice in avoiding the Noid, we’re pretty confident we know how to defeat it.”ĭomino’s Is Testing Self-Driving Delivery From One Location in Houston, Texasĭomino’s recently partnered with robotics company Nuro to test fully autonomous pizza delivery in Houston, Texas, becoming the first quick-service United States restaurant to do so, according to the Domino’s website. “The Noid is Domino’s oldest and most famous villain, and the pizza delivery testing we’re doing with Nuro’s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return,” said Kate Trumbull, Domino’s vice president of advertising, in the press release. The company has decades of experience, and has learned how to avoid “The Noid.” Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, which begin airing today, trying to thwart the advanced technology of Nuro’s R2 robot, a completely autonomous, occupantless on-road vehicle, out on a pizza delivery.īut there’s no reason to fear, the press release continues. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology.
(NYSE: DPZ), the largest pizza company in the world based on global retail sales, has always had one nemesis: the Noid – an antihero that has been trying to prevent great pizza delivery since 1986. “The Noid” first began appearing in the company’s promotional materials in 1986, the company said.ĭomino’s Pizza Inc. The ads featuring “The Noid” began airing April 26, 2021, after their nemesis took a long hiatus. “The Noid,” the antihero of Domino’s pizza, has returned to the company’s ads, and now he is trying to prevent the company’s new delivery vehicles from making their rounds, according to a Domino’s press release.
Avoid the Noid™ when you download and play the Crash: On The Run!™ mobile game ?